the story behind us
John Hatter & Co. is an exclusive Swedish fashion brand founded in 2018, creating luxury caps carrying bold, iconic and disruptive statements. Inspired by the classic trucker cap, John Hatter takes some of the world’s most famous quotes and phrases, prints them on a miniature aluminium embossed license plate...and puts it all together to form a premium cap which is impossible to ignore – whether you love or hate it.